Alejandro Heredia Ramos

Finance Business Partner / Budget & Marketing Finance Leader

Bogotá, CO.

About

Experienced Finance Business Partner specializing in Financial Planning & Analysis (FP&A), budget management, marketing finance and strategic decision support within the telecommunications industry. Skilled in forecasting, KPI management, generative AI tools, cloud platforms, and team leadership.

Work

Movistar (Telefónica Hispam)

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Finance Business Partner | Budget & Marketing Finance Leader

Bogotá, Capital District, Colombia

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Summary

Acted as Finance Business Partner leading budget and marketing finance for Movistar (Telefónica Hispam) in Colombia. Close collaboration with marketing and operations to forecast, manage budgets and provide data-driven decision support.

Highlights

Partnered with marketing to align budgets and forecasts

Delivered financial analysis and KPI reporting to support strategic decision-making

Forecasted marketing spend and ROI to optimize resource allocation

Volunteer

Co‑founder & Volunteer

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Escuela Comunitaria de Fútbol Villa Cindy

Co-founded community football school serving vulnerable children and youth; organized training, recreational activities and mentorship sessions.

Highlights

Developed leadership, organization and teamwork through community engagement

Treasurer & Board Member

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Junta de Acción Comunal Barrio Villa Cindy

Managed community board finances, budgets and reporting; supported project execution and promoted transparency and financial stewardship.

Highlights

Prepared financial reports and accountability statements

Streamlined budgeting processes for community initiatives

Education

Politécnico Grancolombiano

Bogotá, Capital District, Colombia
Diplomado Finance (Diplomado)

Courses

Análisis de casos empresariales

Evaluación de proyectos de inversión

Modelación financiera

Interpretación de estados financieros

Análisis de riesgos

Toma de decisiones estratégicas

Universidad de Salamanca

Salamanca, Castilla and León, Spain
Exchange / Short Program Marketing

Universidad Sergio Arboleda

Bogotá, Capital District, Colombia
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Undergraduate Business Administration & Management

Corporación Unificada Nacional de Educación Superior CUN

Bogotá, Capital District, Colombia
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Undergraduate (initial) Grade: 4.2 GPA

The University of Georgia

Athens, Georgia, Georgia, United States of America
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Bachelors Computer Science

John F. Kennedy University

Pleasant Hill, California, California, United States of America
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Short Program

Skills

Financial Planning & Analysis (FP&A)

forecasting, budget management, marketing finance.

KPI Management & Business Intelligence

Power BI, KPI dashboards, financial reporting.

Cloud Platforms & AI Tools

AWS, Google Cloud, generative AI tools, security.

Team Leadership & Strategic Planning

team leadership, project management, strategic planning.